OVERVIEW
Holger Barriga
Program Coordinator
Contact:
hbarriga@espol.edu.ec
WHY CHOOSE THIS PROGRAM?
- For Ecuadorian applicants, an updated ID card. For foreign applicants, a valid ID or passport issued by their country of residence.
- For Ecuadorian applicants, an updated voter registration certificate.
- Disability card (if applicable).
- For applicants who obtained their third-level degree in Ecuador, it must be properly registered with SENESCYT. For applicants who obtained their third-level degree abroad, it must be properly registered with SENESCYT (https://siau.senescyt.gob.ec) or have a certified or legalized copy with consular approval.
- Copy of the academic or professional record of the last degree obtained.
- Curriculum vitae.
- Copy of an academic or professional recommendation.
- Motivation letter (Explain your reasons for applying).
- Printed or digital copy of local basic amenities services invoice (It confirms your current address).
- Take a standardized aptitude test with an english component.
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- Identify the potential of a current or new tourist destination or product to grant joint benefit to the company and its customers.
- Perform applied research and consulting in the tourism sector.
- Have a proactive attitude to prevent and solve problems within their work environment.
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- Plan and control the management of a tourist destination or product aligned with its objectives.
- Make decisions with a value creation approach, considering the risk and return aspects involved in those decisions.
- Apply innovative marketing tools according to the trends of digital transformation in the tourism sector.
- Manage ethical and moral values in their professional practice.
- Develop and implement a global marketing plan for a tourist destination or product that includes control management variables.
- Develop and implement a revenue management strategy for a tourism marketing plan.
- Develop and implement online marketing tools and long-term relationship with customers.
GET TO KNOW YOUR PROFESSORS
HOLGER
BARRIGA
NUMA
CALLE
RONAL
CHACA
JOSE
CUBILLO
LOURDES
FARFAN
