OVERVIEW
This program is centered on Transmedia Branding and aims to train experts in crafting expansive narratives across various platforms and channels.
The primary objective is to bridge the digital divide by leveraging knowledge of new media and developing strategies that take into account the evolving behaviors of contemporary audiences.
The program underscores the importance of the audience as the focal point of communication, advocating that storytelling should not merely replicate content but rather disseminate the narrative in a way that allows each medium to contribute unique elements. This approach to storytelling is essential in today's landscape of mobile and nomadic consumption, ensuring that the product is accessible to the audience anytime, anywhere, and in whatever format they prefer.
Mission: To cooperate with society, supplementing the training of creative and innovative professionals in the communication between the brand and its audience through multiple platforms and experiences
Vision: To be a national and international benchmark program and a leader in training expert strategists in branding transmedia communication, driving innovation in the business and socio-cultural sphere.
Competencies:
- Development of Strategies in Media Ecology, Audiences, and Trends: Formulate strategies that integrate user behavior theories in hybrid environments to enhance brand impact across diverse and dynamic contexts while analyzing and applying current and emerging trends in audience behavior.
- Transmedia Message and Experience Design: Create compelling visual and/or audiovisual narratives that effectively reach a variety of digital and analog platforms, fostering strong emotional connections and reinforcing brand identity and presence.
- Multiplatform Management: Develop transmedia brand management strategies that seamlessly integrate multiple platforms and audiences, optimizing interaction and engagement with the brand through consistent and enriching experiences.
Omar Rodriguez
Program Coordinator
Contact:
omdarodr@espol.edu.ec
